Motion is Life: Motion Recognition has Arrived

In our first Motion is Life post, we mentioned that motion recognition is ubiquitous and has many capabilities. In this post, we’re going to go through the claims we made and show why that is the case.



Claim #1: Embedded motion sensors are becoming incredibly cheap

The motion sensors that many in the industry have been using have been dropping in price for the last decade. The great thing about silicon, otherwise known as circuit chips, is that the producers are constantly price-pressured. We see this in everything from micro controllers to full CPUs to wireless chips. You name it, and that’s the case.


Motion sensors are no different, in fact the price of a 3-axis accelerometer dropped 78% since 2007 - from $3 to a lowly $0.65 today. When looking at automative gyroscopes, the costs have also decreased - by almost 10 times. A one-axis automative gyroscope cost roughly $15 just four years ago, but now you can get a two-axis gyroscope for only $1.80.


We’re seeing price drops of 5-10 TIMES in just a few years. With the MEMS market (which includes motion sensor devices) set to grow at a clip of 23% year-over-year, R&D funding and product improvements are coming. This will induce an unavoidable price drop in gesture recognition and motion tracking technology.


Claim #2: Embedded motion sensors are performing significantly better

The improvement in performance is obvious enough from above. Similar to how CPUs have come down in price while improving performance, motion sensors do the same.


Sensors have the capabilities to detect a variety of complex motions, like weightlifting reps, video game control with a phone, and complex sports motions like a Lacrosse swing or Basketball shot.


Claim #3: Every business can afford to prototype motion recognition applications

One of the big reasons why businesses can now afford to prototype motion recognition applications is due to the expertise that has been developed and organized around motion detection companies like Kiwi.

The price of a 4-week discovery project, where potential use cases are examined and tested, is affordable for any business, small or big. 


So with a decrease in price in sensor chips, and a wide array of potential use cases for motion detection, why haven’t businesses capitalized on this opportunity yet?


The answer is simple: many businesses don’t know where worthwhile applications lie.


And that’s the point of this blog series: we’re here to educate you on potential use cases for motion tracking technology across every and any industry.


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