Keeping track of our own activity level is already a huge hassle, but our pets too? Talk about stressful. But it doesn’t have to be anymore. In this Motion is Life post, we explore the different opportunities that exist within the pet market for wearables and gesture recognition technology.
With motion recognition on the rise, pets now have the opportunity to reap the rewards of today's motion technology with ease. Let's take a quick look at how!
1. Not only location tracking
Dog tracking chips are nothing new, but location is not the only thing that can be tracked nowadays. How nice would it be if you had a Fitbit for dogs, tracking steps and activity levels of your furry friend?
Well, Fitbit for dogs is actually a thing, and there’s already a few companies out there testing out new collars that track activity levels to make sure your pet is getting the exercise they need. These trackers have the capacity to measure a lot more than just general fitness too. It's just a matter of time before someone wrestles control of the next applicable add-on to the collar.
You don't have to worry about where Tigger's scurrying off to, and soon you won't need to worry about his activity levels either. The technology is here where you can monitor your pets health through a simple tap of the phone.
2. A refreshing look at fun games with your pet
There’s nothing more refreshing as a pet owner than playing fetch with your dog, or annoying your feline companion with a laser pointer. Not only fun for you, but your pet is staying active while being mentally stimulated. Pet toys have an incredible opportunity to integrate motion detection to keep your pet active and intellectually stimulated no matter what time of day.
When you’re at work during the day, your pet is relegated to waiting adorably at your front door, or chewing on a Kong toy. With motion detection, pet owners will have the opportunity to have interactive toys that your pet can play with even without you around. One YouTuber already created a motion tracking laser cat toy that has a self-guided laser pointer for his cat to pounce around on.
Soon Woofs won't have to wait for you to come home to fool around. He'll be too busy playing with an interactive motion guided toy that will keep him stimulated while you're out of the house.
3. Motion detection in the future of the pet industry
The beauty of motion recognition is that the use cases for pet owners won't have to stop at a Fitbit, or a guided laser pointer. There’s many other applications that are possible that can be linked to your cat or dog’s collar, and it doesn’t stop there. Motion and gesture recognition can be used on other pet accessories, like dog bowls, interactive pet toys, and much more.
Who's going to put a leash on all these products and lead the competition? Only time will tell until we have the top dog wagging its tail. Until then, I'm sorry pet owners, but you're relegated back to the Kong Ball.
Entrepreneur in machine learning and sensor based software development (>10 years). Background in engineering, tech with professional experience in North America and Europe.